In 1976 California T’s owner Steve Taylor started a small business that was inspired from a trip to California. In the beginning it was just a few rock t-shirts for college kids, now California T’s services all of Lubbock and West Texas with custom screen printing, embroidery, and a fast growing retail shop with on trend Lubbock & Texas Tech tees & accessories.

Steve’s daughter, Madison moved back in 2019 to try her hand at the family business. Madison grew up working at California T’s, graduated from Texas Tech, moved to North Carolina for 6 years, and landed her roots back in West Texas. You walk into California T's and the only real limits are your imagination.